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Volta Coffee is setting up shop in Gville

Thursday, November 15, 2007

I love hooking up with Janet and Anthony when I go to Gainesville Florida (my mom has a small tract house in Alachua which is a stone's throw outside of G'ville. In fact I believe Alachua numbered its streets thinking that eventually G'ville would reach its arms out and gobble Alachua right on up) because I git more educated in that one scant visit than I do all year. There are some people who have breadth and others who are deeply knowledgeable on one subject (but boy do they know their shit.) Anthony has both breadth and depth of any thing he that arouses even a minor interst. Perhaps slightly didactic in his speech, I never fail to walk away knowing way more than I did when I arrived. This time around I learned that there are cuppings behind closed doors between roasters and potential coffee buyers. I also learned that in order to play your own CD's in your own goddamn coffee shop you have to pay the music industry $800 a year in order not to be put out of business like some poor schmuck who ran an independent coffee shop in podunk town found out very quickly. I don't get it....they could be selling their artists' musik instead of fucking with small business owners. They would be way smarter to partner with some streaming music company and sell the coffee house the equipment/software to make it easy to play their damn music and to sell downloads to customers who happened to hear some kick assed melody while they were downing their coffee and decide to download it right there because the software told them what BAND they were listening to and what tract it was and all they had to do was push some button on a screen. Jeez, they could make a killing promoting their music like this. Instead they try to pull a measly $800 from poor coffee slingers.
OK I can go off too.

I also learned what the word Volta means. This is because Janet and Anthony are opening the first and only real coffee house in Gainesville Florida. Volta Coffee will actually sell an eclectic selection of coffee (I also learned what a CloVer is!), tea and chocolate drinks in the entire city. Gainesville is aching for it. They got a serious dearth of good coffee and cool places to hang. I think the only places I found to hang was 2nd Street Bakery, Satchels and maybe the Top. I hate to admit it but I went to a STarbucks one morning because there was nothing else at at all as far as coffee goes.

Plus, Anthony (having been a very good teacher at some point) is just the person to educate all of Gainesville about coffee. Janet is taking on the tea and chocolate and will eventually be serving her most delicious of desserts. And, to top it off, this establishment will house the best indie music collection in all of Gville. I am so excited for them. Also, after visiting them I come away with new music to listen to as they manage to keep up with it. Their decision to not have children means they get to go to all the music festivals and stay out late to hear the good stuff.

This new line of baby clothes is taking me forever. With a new infant, working on baby wit and well, ok, taking a vacation to Florida....giving birth to this baby clothing line...well, I wish I could get a c-sec on this one because I think it is stuck in the birth canal. It hurts because I see all these cool companies launching their organic line and I am having to inch mine out....

I am thinking of wintering in Florida. Did I say that? Mainly because Kelley lives there and visiting with her I realize how much I miss her. My whole heart aches for her company. I also recognize that I am not close to much of anyone here in Portland except my hubby! No good lady friends.

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  1. Blogger aja said:

    You haven't ever been to Maude's?! (located downtown next to the hippodrome)

    They WERE the only coffee house in Gainesville previously. Also, deja brew in Target Copy has a coffee selection that is mildly unimpressive, but they offer a bunch of froofy coffee drinks.

    But Volta is amazing. Hands down, amazing.

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